The mission of the SRAM brand can be summarized as follows: to develop specially designed and inspiring components for every riding style. The American company is always looking for better ergonomics, function and performance.
SRAM was founded in 1987 by Scott King, Stan Ray Day and Sam Patterson in Chicago and initially made a name for itself with the popular Grip Shift shifter.
Today SRAM stands for a wide range of bicycle components for mountain bikes, racing bikes, gravel bikes and trekking bikes.
