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Ever since the development of motorsport in the 1960s, O'Neal has been a forerunner and pioneer in MX apparel. At the same time, Jim O'Neal has been a passionate MX rider since the birth of the sport. Not only Jim, but his buddies, too, wanted better equipment tailored to their needs. It was exactly this desire for higher performance that spurred Jim on, he wanted to make his buddies and himself more possible. For the same motive, O'Neal decided in the late 80's to enter the mountain bike market and offer products in Europe and the US.

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