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ATOMIC
WELCOME TO SKIING
ATOMIC WAS BORN IN 1955 IN THE AUSTRIAN ALPS.
Founder Alois Rohrmoser handcrafted racing skis that gave the most successful athletes of the time a clear competitive edge.
The company’s headquarters is still located in Pongau, just five kilometers from Rohrmoser’s original workshop.
This origin and the brand’s history continue to shape Atomic’s identity today – from the early handcrafted wooden skis to the ones now standing at the top:
on World Cup podiums and the most remote peaks around the globe.
SKIED ALL OVER THE WORLD
The ski manufacturer from Altenmarkt develops and produces skis that are used by the world’s best skiers across all disciplines.
From the World Cup to the X-Games, from Nordic disciplines to ski mountaineering and ambitious backcountry goals –
skiers like Mikaela Shiffrin, Hermann Maier, Chris Benchetler, and many other top athletes have relied on Atomic throughout their careers.
In return, Atomic receives direct feedback from this elite competition level – from the highest performance tier.
This input is crucial for Atomic’s research, development, and innovation –
it significantly shapes the brand’s direction and focus.
